I cycled 6,863km around the UK and Ireland’s coasts, building a community against plastic

In May 2019 I set off on my bike to cycle the coast of the UK and part of Ireland. I was joined by volunteer riders from companies including Rathbones and bike specialists, Pinarello. On most evenings of the challenge I completed a local beach clean. My focus for this project wasn’t to be the fastest, but to raise awareness of the problem of single-use plastic and engage communities to help tackle it.

By the time I finished back in London on the 28th July we had cleared 3.45 tonnes of waste and engaged just under 2,000 volunteers.